Critical review of Nokia case support Essay Example | Topics and Well Written Essays - 1000 words

Critical review of Nokia case support - Essay Example The project, which covers the aspect of elderly population in Finland, primarily, focuses on the rural areas, since the country’s population is more rural oriented (89% of the territory dominated by the rural areas in Finland). Besides, decreasing the dependency ratios of the elderly people within the rural municipalities, the project also aims to facilitate in the delivery of better health services and assuring a sustained economic growth. The project, which includes both a literature review on the issue, and an evaluation of the present conditions through discussions, questionnaires, and interviews, will help us to understand the subject matter better by giving us a clear insight into the Finnish health care system, and the use of the technological innovations within this sector. The research question, suitably framed, takes into account the elderly population and the medical services in rural Finland, examines the entire field of medicine and innovative technology. The basi c motivation behind this project is the viability of the Health book, is an â€Å"easy to use online medical networking service aimed at senior citizens, communities, hospitals and doctors† (Nokia Corporation Case for Support, 2011, 3). The elderly population living within rural communities will benefit from this online health service by getting direct access to medical and social support without having to go out of their houses. The hypotheses that says ‘quality performing telecommunication connections and broadband accessibility make it possible for people in rural areas to live and work despite long distances’ (ibid, 4) is measurable both qualitatively and quantitatively. Qualitatively the data can be collected through theoretical studies of books, journals, and articles on the relationship between improved health care facilities, and innovative technologies and communications. Quantitatively, it is possible to measure the outcomes and implications through the different performance indicators, assessment tests, patient surveys, discussions, interviews, and questionnaires with people in the medical sector and patients, which allows the reader to get a complete overview of their opinions and views, on the present situation and future implications of the issue. Thus, the proposed form of methodology that takes into account both qualitative and quantitative methods, is suitable for this project. The proposed form of data collection makes the project viable, as it aims to explore the variables where the structures will be related to the activities and digital platform of the HealthBook (online medical networking service). The results will then be referred to the â€Å"accessibility and user friendliness of the platform for both elders and medical professionals† (ibid, 11). Lastly, the results would be measured, based on Donabedian’s guidelines (1980), and compared with the results of the preceding health care, thus, providing a clear picture of the present results and the future implications. 2. a. What is the likelihood of the project making a substantial advance in our understanding and knowledge of the subject area?   b. How strong is the impact statement; how will impact be achieved?   The project has chances of making a substantial improvement in the comprehension of the subject are

Health promotion Essay Example | Topics and Well Written Essays - 3500 words

Health promotion - Essay Example The Nature of Health Information 11 2civ. The Nature of Health 13 2cv. Ethical and Cultural Considerations 13 3. Future Recommendation With Regards to Obesity 14 Part B 15 Individual Reflection 15 References 18 Bibliography 22 Overview The lifestyle of the people often tends to determine the occurrence of illness and at times lead people towards future illness. However, large part of the populace fails to adhere to the healthy lifestyle. For instance, obesity can be considered as the major risk factor for the cardiovascular diseases, osteoarthritis, cancer, premature mortality, type two diabetes mellitus and several other medical conditions (University of Maryland, 2011). Part A 1. Health Issue Related To Lifestyle Behaviour That Is Obesity Lifestyle can be described as a way through which the people generally invest in health. There are varieties of health related habits such as material factors along with psychological factors that can have an impact upon a person’s health. The health promotion encompasses variety of mechanism and implementation strategies that include fostering self-care, risk factor detection, health enhancement and health maintenance. It is to be noted that the major tasks of the health promotion involve both to understand the health behaviour and the transformation of the knowledge about the behaviour into a few important strategies for the enhancement of health. There are various lifestyle factors that affect the health of the individuals. It has been noted that the behavioural and the social issues that have an impact upon the health include smoking, diet, nutrition and alcohol. Obesity can contribute to the variety of health related problems such as heart diseases, high blood pressure, indigestion, diabetes and also cancer (Clemen-Stone & Et. Al., 2002). It has been evident that few basic behavioural approaches to health can help to dramatically change the risk and reduce the impact of such issue on the health of the individual. There are certain factors that are responsible for the health issues. Each and every individual endure a certain kind of lifestyle. A few may be living a healthy lifestyle while others may be living an unhealthy lifestyle. The health benefits of the physically active lifestyle are well documented and there are huge evidences which suggest that the regular activity is related to reduce incidence of various chronic conditions. However, it has been noted that quite a few number of people live a healthy lifestyle. The physical activity may provide health benefits to the individuals and the regular physical activity may contribute to improvement of the health outcomes irrespective of the fact whether the individual has lost weight (Jakicic & Otto, 2005). It has been found from the information centre that the rate of obesity in England is increasing every year (The information Center, 2011). It was in the year 2008, when almost a quarter of the adults in England were categorised as obese . The age group of such victims have been 16 or more. It was further observed that about thirty nine percent of the adults had a ‘raised waist circumference’ in the year 2008. The most surprising fact was that the percentage of ‘raised waist circumference’ was evident more in women in comparison to men. It was further observed that boys were more likely to participate in the suggested level of physical activities in the year 2008 when compared to girls. The study of percentages makes it quite apparent that the number of boys

Designing for organizational Effectiveness Essay

Designing for organizational Effectiveness - Essay Example Companies can adopt organization effectiveness technique as a parameter to assess growth and the rate at which goals are attained. There are numerous methods that can be used to conceptualize how organizations work. For instance, Gareth Morgan described a model that can be used to study organization effectiveness. In the model, Gareth uses metaphors to study organizational effectiveness; that is, machine, organism and brain (Morgan 17). Machine in used as a metaphor for explaining the mechanical aspect of organizational effectiveness. It seeks to investigate issues such as complexity in structure, competition and random changes that take place in the organization’s external environment. It is important to identify that the system of command within an organization influences its effectiveness. In addition, the functioning of an organization is dependent on its structure. Complex structures and systems of command are sometimes confusing and, therefore, result in dismal performance of an organization (Daft 79). Structures within an organization should be simple and easy to work with in order to boost efficiency and performance. In essence, research has shown that bureaucracy in organizational structure is a core determinate of performance in any enterprise. Organization structures that facilitate good customer relations and conducive working environment have proved to be the best in management. However, different organizational structures fit different organizations. In this regard, enterprises should conduct comprehensive research when deciding the type of structure to adopt. Competition in the market highly influences the performance of an enterprise. For an organization to survive in a competitive environment, certain measures must be put in place to ensure that operations are not interrupted. It is essential for an organization to study the surrou nding environment cognitively in order

Discussion Research Paper Example | Topics and Well Written Essays - 250 words - 3

Discussion - Research Paper Example Both pieces are white and have columns and arches, and are decorated by sculptures. Similarly, they both are examples of representational art. However, the subject matters of the two pieces are different. The Temple of Athena’s purpose is to help the Greeks in war, while the Arch of Constantine celebrates the war that has already been won. The Temple of Athena had a religious function of worshiping the goddess of victory. The statue of Athena inside the Temple held a pomegranate in one hand, which was a symbol of fertility, and a helmet, a symbol of war, in the other hand. In addition, Athena had no wings, as usual. She was depicted without wings in order not to ever leave the city, as the people believed (Ancient-Greece.org, 2013). On contrast, the Arch of Constantine had a social and political function of celebrating, immortalizing and commemorating Constantine’s victory over his enemy. The use of materials from the monuments of Marcus Aurelius, Hadrian and Trajan, who were considered good emperors, also created positive associations between them and

How Schools Kill Creativity Essay Example | Topics and Well Written Essays - 1250 words

How Schools Kill Creativity - Essay Example According to Ken Robinson, recently the system of education has been built in the way that is very utilitarian. Education was never a public system before the 19th century. The educations primary goal is to meet the industrialism need. The effect of industrialism still exists in the today’s school system. Most countries do believe that citizens who do provide abilities of work areas useful citizens and are highly valued more than other citizens of the state (Robinson, 2006). In recent times with the experienced population growth, people have great opportunities to get into college. According to Ken Robinson in the next 30 years, from UNESCO findings many people around the globe will be graduating from colleges. The number is much greater than what history has ever recorded. Contrary to many people having the opportunity of joining college, a degree is not as important as it was taken during the past. Having a mere degree cannot guarantee anyone a job anymore unlike n the past. Today many university graduates go home to carry on playing video games merely because they a masters degree to get a job where in the past you only needed a bachelors degree. It is a process of academic inflation that indicates that the whole system of education is moving beneath our feet. Another significant aspect that contributes to schools killing creativity is that students spent a lot of time on humanity subjects such as political science classes and history classes rather than mathematics and sciences (Robinson, 2006). In most countries around the globe, many students spent the least amount of time on art classes that are usually considered as the admission test of most regular universities. In addition, some subjects are considered more important than others in the art are. For example, Art and Music are given a great importance in most cases and Dance and Drama are viewed as less important.

Global Culture and New Culture Essay Example for Free

Global Culture and New Culture Essay The concept of Global Culture is defined as the idea of a â€Å"one world culture† wherein the â€Å"earth’s inhabitants will lose their cultural diversity and one culture will be experienced by all people† (Oregon State University, 2008). At present, this kind of phenomenon is one of the most controversial issues that is being discusses and debated by numerous scholars especially in its relation to the changes that is currently happening in the world. However, the idea of a global culture is not a new subject matter, as it had been perceived by previous notable personalities. This is greatly exemplified by Karl Marx and Friedrich Engel as they discussed the concept of global culture in the Communist Manifesto. The Communist Manifesto is considered as one of the world’s most influential political manuscripts in which the purposes and program of the Communist League is written. Nevertheless, this document also tackled the Communist League’s criticism of the Bourgeois In order to so, they also gave their perception of global culture and how this phenomenon affects the society. Marx and Engel began the Communist Manifesto by stating that the foundation all existing societies is the history of class struggle. They pointed out that early epochs up to the time that the manifesto was created the society is always composed of competing classes that are most appropriately described as the oppressor and the oppressed. The development and revolutions in history paved the way for two great classes that are directly facing against each other namely: the Bourgeoisie and the Proletariat. The formation of the modern Bourgeoisie is the product of a long course of development as well as the series of revolutions with regards to production and exchange (Marx and Engel, 1848). The Bourgeoisie is largely responsible in the changes of the mode of production, which give way to various modifications that greatly exemplified the idea of a global culture. The existence of the Bourgeoisie is dependent upon the continuous revolutionizing of the instruments of production and eventually the relations of productions. This includes expanding the market over the entire surface of the globe for the consumption of its products. Marx and Engel clearly explained the Bourgeoisie’s desire for globalization when they stated, â€Å"It must nestle everywhere, settle everywhere, establish connections everywhere† (Marx and Engel, 1848). In relation to the idea of market expansion, the Communist Manifesto also give due account of the concept of free trade, which is an important feature in achieving a global culture. The Communist League strongly believes that Free Trade is the main culprit in most people’s perception that personal worth is measured by the exchange of value that is most observable in the importance they give to material things. In order for the Bourgeoisie to pursue their objective of profitability by increasing production, they have to exploit other people by changing the way they think about themselves and modifying the values that they uphold (Marx and Engel, 1848). The Bourgeoisie’s exploitation of the world market is creating a cosmopolitan character to production and consumption of every country. Due to this, it is destroying the old-established national industries that are important in the national identity of a country. Industries do not merely utilized indigenous raw materials but they acquire it from the remotest parts of the world and their products are not merely consumed at their respective countries but also in every quarter of the globe. The globalization of trade also affects other factors such as communication. As such, the very way of life of the people is also influence wherein they adhere to the ideologies of the Bourgeoisie like being consumerists, which heightens the pursuance of this class’ interests (Marx and Engel, 1848). In this sense, Communists support the sentiments of the proletariat that they believed is being exploited by the Bourgeoisie. The league represents the common interests of all proletariats around the world regardless of their nationalities. They represent the proletariats in the different stages of development of the Bourgeoisie wherein there is an observable struggle of the working class. The primary aim of the Communist is similar with all other proletarian parties, which are: â€Å"the formation of the proletariat into a class, overthrow of the bourgeoisie supremacy, conquest of political power by the proletariat† (Marx and Engel, 1848). Nevertheless, the Communist Manifesto clarifies that it is not after the abolition of property in general but rather the eradication of bourgeois property. In doing so, they can be able to uphold the freedom, independence, and equality of an individual that is taken away from him or her due to exploitative wage labor (Marx and Engel, 1848). Communists clearly saw the creation of a global culture through the revolution of production that the Bourgeoisie are responsible for as the cause of most of the world’s evil. Some of the detrimental effects that it gives are the exploitation of people especially the proletariat, the destruction of old established institution like the family, and the very self-value of an individual. On the other hand, some notable scholars like Henry Jenkins and Rob Walker perceive the new culture of globalization in a different light. Their works show the effects of the technological advancement that Marx and Engels noted in the Communist Manifesto. Henry Jenkins main argument was on the concept of Media Convergence. He asserted that the perspective that merely focused on technology is shortsighted. Jenkins emphasized that the real important factor is the understanding of the way by which individuals in the contemporary culture could participate and combine numerous media sources. Comprehending the relationship among various media forms can be done in a more in depth manner if the participation of individuals will be given due consideration. In relation to this, Jenkins suggested that convergence should be seen as a cultural process that is evolving and developing rather than a mere technological end. Moreover, he also elaborated that there are different sited wherein the negotiations between consumers and producers take place. These sites are â€Å"modifying audience measurement, redirecting globalization, re-engaging citizens, renegotiating relations between producers and consumers, redesigning the digital economy, rethinking media aesthetics, regulating media content, redefining intellectual property rights, and restricting media ownership† (Jenkins, 2006). Jenkins’ was able to seriously and extensively study the effects of audience participation in media culture. He was able to highlight the influence of digital popular culture on the behavior of individuals especially in terms of their participation in the field of politics. Rob Walker is also one of the contemporary personalities that has its own perspective with the modern state of production and consumption that exists in the world today. His arguments are centered on the concept of money culture and means of technology like advertising, music, and sequential art. The focus of Walker study is in examining the consumer behavior of an individual from the lens of business and anthropology. He discussed various products and the corresponding consumer trend that is was able to create. Walker attempts to understand the reasons behind consumers’ response to a certain product, which ranges from toothpaste to alcoholic drinks up to television programs. In doing so, he tend to critical analyze the a particular product by trying to understand the underlying concept of its brand name, target consumer, and even its effect on those who patronize it. Furthermore, he also tries to establish a connection between the product and the consumer by explaining how the characteristic or attitude of a consumer is reflected in the products that he or she buys (Walker, 2008). Marx and Engels’ Communist Manifesto calls the people especially the proletariat to take action in abolishing the concept of private property of the Bourgeoisie class that tends to exploit other people and destroy the very culture of nations. On the other hand, Jenkins and Walker also give emphasis in the participation of people in the convergence of media but they pointed out that this aids in the formation of identity rather than a mere way for exploitative labor. National identities are formed because of the existence of mass media that allows its audience to create their own texts and introduce their own identities that allows other people in the globe to see and understand other cultures. The existence of mass media in terms of the concept of convergence is already regarded as a cultural process in itself that allows people to develop their identities. In this modern age, mass media is not merely a technological advancement but rather it is a tool that allows people to participate and interact in the international community. References Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. New York: New York University Press. Marx, K. , Engels, F. (1848). Manifesto of the Communist Party. Retrieved December 8, 2008, from http://www. marxists. org/archive/marx/works/1848/communist-manifesto/ch01. htm. Oregon University States. (2008). Definitions of Anthropological Terms. Retrieved December 8, 2008, from http://oregonstate. edu/instruct/anth370/gloss. html. Walker, R. (2008). Buyingin: The Secret Dialogue between What We Buy and Who We Are. New York: Random House.

Companys Product Line and Product Mix

Companys Product Line and Product Mix ACKNOWLEGEMENT I am thankful to Mr. KRISHNA GOPAL for providing me the task of preparing the Term Paper on COMPANYS PRODUCT LINE AND PRODUCT MIX RELATION. We at Lovely believe in taking challenges and the term paper provided me the opportunity to tackle a practical challenge in the subject of MARKETING MANAGEMENT. This term paper tested my patience at every step of preparation but the courage provided by my teachers helped me to swim against the tide and budge against the wind. I am also thankful to my friends and parents for providing me help at every step of grounding of the Term Paper. INTRODUTION:- PEPSICO Company PepsiCo is a world leader in convenient snacks, foods and beverages. Learn more about our brand, our company, and our people. Our Mission and Vision At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business. Our Brands Pepsi Co is home to hundreds of brands around the globe. Listed here are some of our most recognized. PepsiCo Values and Philosophy Our Values Philosophy are a reflection of the socially and environmentally responsible company we aspire to be. They are the foundation for every business decision we make. The PepsiCo Family Meet the three major divisions of the PepsiCo family: PepsiCo Americas Beverages, PepsiCo Americas Foods, and PepsiCo International. Our History Lifestyle ImagePepsiCo has enjoyed a long, proud history dating all the way back to 1898. Take a trip down memory lane with us and explore some of our more memorable moments. Our People At PepsiCo, our people have driven our success for over 100 years. Meet the talented folks at the helm now and learn how theyre helping steer our company into the next 100. Our Progress PepsiCo is proud to share the progress weve made on of our Performance with Purpose agenda journey over the last year. Take a look at some the most significant successes. PRODUCT LINE:- Group of products manufactured by a firm that are closely related in use and in production and marketing requirements. The depth of the product line refers to the number of different products offered in a product line. For example, General Foods has about a dozen different products in its coffee product line. Each of these items is promoted as distinctive, although they share the same distribution channels and similar manufacturing facilities. McDonalds has developed a food product line that includes several hamburger, fish, and chicken sandwiches. A product line may be targeted to a particular customer group, such as Skill home shop tools, or sold to various customer types through the same outlets Product lining is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products of various sizes, types, colours, qualities, or prices. Line depth refers to the number of product variants in a line. Line consistency refers to how closely related the products that make up the line are. Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line. The number of different product lines sold by a company is referred to as width of product mix. The total number of products sold in all lines is referred to as length of product mix. If a line of products is sold with the same brand name, this is referred to as family branding. When you add a new product to a line, it is referred to as a line extension. When you add a line extension that is of better quality than the other products in the line, this is referred to as trading up or brand leveraging. When you add a line extension that is of lower quality than the other products of the line, this is referred to as trading down. When you trade down, you will likely reduce your brand equity. You are gaining short-term sales at the expense of long term sales. Image anchors are highly promoted products within a line that define the image of the whole line. Image anchors are usually from the higher end of the lines range. When you add a new product within the current range of an incomplete line, this is referred to as line filling. Price lining is the use of a limited number of prices for all your product offerings. This is a tradition started in the old five and dime stores in which everything cost either 5 or 10 cents. Its underlying rationale is that these amounts are seen as suitable price points for a whole range of products by prospective customers. It has the advantage of ease of administering, but the disadvantage of inflexibility, particularly in times of inflation or unstable prices. There are many important decisions about product and service development and marketing. In the process of product development and marketing we should focus on strategic decisions about product attributes, product branding, product packaging, product labeling and product support services. But product strategy also calls for building a product line. Length, width, and depth. Length is the number of product linescollections and services. Width is the number of categories within a product line such as the SF or large print collections or the number of services for adults. Depth is the number of copies for each item or the number of times that a service is available. Thus the product mix can be expanded by adding length or new product lines, width of a new category to an existing product line [graphic novels], or depth [adding more copies to make particular content more accessible PEPSI PRODUCT LINE:- The Pepsi-Cola drink contains basic ingredients found in most other similar drinks including carbonated water, high fructose corn syrup, sugar, colorings, phosphoric acid, caffeine, citric acid and natural flavors. The caffeine free Pepsi-Cola contains the same ingredients but no caffeine. Some of the different and varied brands of Pepsi are as follows: All Sport Aquafina Caffeine-Free Pepsi Crystal Pepsi Diet Pepsi Gatorade Izze Jazz Josta Mirinda Mountain Dew Mountain Dew AMP Mountain Dew LiveWire Mountain Dew MDX Mug Root Beer Pepsi Pepsi Blue Pepsi Cappuccino Pepsi Max Pepsi ONE Pepsi Samba Pepsi Tarik Pepsi Twist Propel Fitness Water Sierra Mist Slice SoBe Storm Teem Tropicana Products Tropicana Twister PRODUCT MIX:- The variety of product lines that a company produces, or that a retailer stocks. Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. Product mix is sometimes called product assortment. PRODUCTS MIX OF PEPSICO:- PepsiCo makes products like Doritos, Lays, Cheetos, Fritos, Ruffle potato chips, Tostitos, Quaker Chewy granola bars, Sun Chips, Rold Gold pretzels, Stacys pita chips, Smartfood popcorn, Pepsi, Mountain Dew, Gatorade, Tropicana Pure premium, Sierra Mist, Propel, Tropicana juice drinks, Dole, SOBE Life Water, Aquafina, Capn Crunch, Life cereal, Starbucks ready to drink coffee, Lipton read to drink tea, Quaker oatmeal, Aunt Jemina pancake syrup, and Aunt Jemina pancake mix. Product Mix Decisions The term product mix was already defined. In the area of product mix, marketing decisions are width, length, depth and consistency. Width refers to number of product lines (Refer the new product management article). Length refers to the total number of items in a product line (different brands in a line). Depth refers to variants of each product in a line (different pack sizes of a brand). Consistency refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. Kotler says explicitly that product mix planning is largely the responsibility of the companys strategic planners. The top management has to assess with the information supplied by companys marketers, which the product mix. Hence the product mix is a shared decision by various functions of the company and not that of marketing department alone. Elements of a Product Mix If an organization is marketing more than one product it has a product mix. Product itema single product Product lineall items of the same type Product mixtotal group of products that an organization markets Depth measures the # of products that are offered within each product line. Satisfies several consumer segments for the same product, maximizes shelf space, discourages competitors, covers a range of prices and sustains dealer support. High cost in inventory etc. Width measures the # of product lines a company offers. Enables a firm to diversify products, appeals to different consumer needs and encourages one stop shopping. PEPSICO example in class. Why so many different products? Different needs of different target markets for the same product. Channels of distribution economies etc. LITRATURE REVIEW: Past analysis of product mix;- PRODUCT-MIX ANALYSIS Since top management is ultimately responsible for the product mix and the resulting profits or losses, they often analyze the company product mix. The first assessment involves the area of opportunity in a particular industry or market. Opportunity is generally defined in terms of current industry growth or potential attractiveness as an investment. The second criterion is the companys ability to exploit opportunity, which is based on its current or potential position in the industry. The companys position can be measured in terms of market share if it is currently in the market, or in terms of its resources if it is considering entering the market. These two factors-opportunity and the companys ability to exploit it-provide four different options for a company to follow. High opportunity and ability to exploit it result in the firms introducing new products or expanding markets for existing products to ensure future growth. Low opportunity but a strong current market position will generally result in the companys attempting to maintain its position to ensure current profitability. High opportunity but a lack of ability to exploit it results in either (a) attempting to acquire the necessary resources or (b) deciding not to further pursue opportunity in these markets. Low opportunity and a weak market position will result in either (a) avoiding these markets or (b) divesting existing products in them. These options provide a basis for the firm to evaluate new and existing products in an attempt to achieve balance between current and future growth. This analysis may cause the product mix to change, depending on what management decides. The most widely used approach to product portfolio analysis is the model developed by the Boston Consulting Group (BCG). The BCG analysis emphasizes two main criteria in evaluating the firms product mix: the market growth rate and the products relative market share. BCG uses these two criteria because they are closely related to profitability, which is why top management often uses the BCG analysis. Proper analysis and conclusions may lead to significant changes to the companys product mix, product line, and product offerings. The market growth rate represents the products category position in the product life cycle. Products in the introductory and growth phases require more investment because of research and development and initial marketing costs for advertising, selling, and distribution. This category is also regarded as a high-growth area (e.g., the Internet). Relative market share represents the companys competitive strength (or estimated strength for a new entry). Market share is compared to that of the leading competitor. Once the analysis has been done using the market growth rate and relative market share, products are placed into one of four categories. Stars: Products with high growth and market share are know as stars. Because these products have high potential for profitability, they should be given top priority in financing, advertising, product positioning, and distribution. As a result, they need significant amounts of cash to finance rapid growth and frequently show an initial negative cash flow. Cash cows: Products with a high relative market share but in a low growth position are cash cows. These are profitable products that generate more cash than is required to produce and market them. Excess cash should be used to finance high-opportunity areas (stars or problem children). Strategies for cash cows should be designed to sustain current market share rather than to expand it. An expansion strategy would require additional investment, thus decreasing the existing positive cash flow. Problem children: These products have low relative market share but are in a high-growth situation. They are called problem children because their eventual direction is not yet clear. The firm should invest heavily in those that sales forecasts indicate might have a reasonable chance to become stars. Otherwise divestment is the best course, since problem children may become dogs and thereby candidates for deletion. Dogs: Products in the category are clearly candidates for deletion. Such products have low market shares and unlike problem children, have no real prospect for growth. Eliminating a dog is not always necessary, since there are strategies for dogs that could make them profitable in the short term. These strategies involve harvesting these products by eliminating marketing support and selling the product only to intensely loyal consumers who will buy in the absence of advertising. However, over the long term companies will seek to eliminate dogs. As can be seen from the description of the four BCG alternatives, products are evaluated as producers or users of cash. Products with a positive cash flow will finance high-opportunity products that need cash. The emphasis on cash flow stems from managements belief that it is better to finance new entries and to support existing products with internally produced funds than to increase debt or equity in the company. Based on this belief, companies will normally take money from cash cows and divert it to stars and to some problem children. The hope is that the stars will turn into cash cows and the problem children will turn into stars. The dogs will continue to receive lower funding and eventually be dropped. PEPSICO PRODUCT MIX RELATE TO DEVELOPMENT OF PRODUCT LINE: PepsiCo product line directs relate to has product mix. When companys product line is developed then product mix also developed. Because A product mix consists of all the product lines and items that a particular seller offers for sale. Avons product mix consists of four major product lines: cosmetics, jewelry, fashions, and household items. Each product line consists of several sublines. A companys. pepsico a fairly wide product mix consisting of many product lines, product mix has four important dimensions: width, length, depth, and consistency. Product mix width refers to the number of different product lines the company carries including paper, food, household cleaning, medicinal, cosmetics, and personal care products. Product mix length refers to the total number of items the company carries within its product lines. Procter Gamble typically carries many brands within each line. For example, it sells eleven laundry detergents, eight hand soaps, six shampoos, and four dishwashing detergents. Product line depth refers to the number of versions offered of each product in the line. Thus, pepsicos pepsi come into different different color and taste. Finally, the consistency of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. Pepsico product lines are consistent insofar as they are consumer products that go through the same distribution channels. The lines are less consistent insofar as they perform different functions for buyers. PEPSICO product line delopment is closely relates to product mix because when product line is big then company product mix also developed. Product line and product mix have direct relationship. Depth of the product line:- Product line depth refers to the number of versions offered of each product in the line. Thus, pepsicos pepsi come into different different color and taste. Pepsico added depth to its product line more then width of product mix because companys product mix width is narrow and product line depth is good. (LIKE- PEPSI PRODUCT IS MORE THEN OTHER PRODUCT) Product mix WIDTH:- product mix has four important dimensions: width, length, depth, and consistency. Product mix width refers to the number of different product lines the company carries including paper, food, household cleaning, medicinal, cosmetics, and personal care products. Product mix length refers to the total number of items the company carries within its product lines. Pepsico typically carries many brands within each line. For example, it sells pepsi, Aquafina Starbucks (Partnership) Lipton (Partnership) WIDE WIDTH, AVERAGE DEPTH The product lines are defined in terms of academic departments. The depth of each line is shown by the number of different product items-course offerings-offered within each product line. (The examples represent only a partial listing of what a real university would offer.) The state university has made the strategic decision to offer a diverse market mix. Because the university has numerous academic departments, it can appeal to a large cross-section of potential students. This university has decided to offer a wide product line (academic departments), but the depth of each department (course offerings) is only average. In order to see the difference in product mix, product line, and products, consider a smaller college that focuses on the sciences represented in Table 2. This college has decided to concentrate its resources in a few departments. CONCLUSION:- PEPSICOS PRODUCT LINE IS MORE DEVELOPED THEN PRODUCT MIX. PEPSICO PRODUCT DEVELOPMENT ALSO DEVELOPED ITS PRODUCT MIX. PEPSICO ADDED PRODUCT LINE DEPTH IS MORE THEN PRODUCT MIX WIDTH BECAUSE PEPSICO USE LIMITES OF DIFFERENT PRODUCT ITS INCREASE HAS PRODUCT LINE DEPTH. FOR INCREASING PRODUCT MIX. REFERANCE: http://pgdba.blogspot.com/2008/05/product-mix-product-line.html http://www.google.co.in/search?hl=enq=+PRODUCT+MIX+RELATE+TO+PRODUCT+LINEbtnG=Searchmeta=aq=ooq= http://www.google.co.in/search?hl=ensource=hpq=wikipediabtnG=Google+Searchmeta=aq=0oq=wi Assel, Henry. (1985). Marketing Management Strategy and Action. Boston: Kent Publishing Company. Bernhardt, Kenneth L., and Kinnear, Thomas C. (1983). Principles of Marketing. 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